{"id":12544,"date":"2018-06-11T06:00:52","date_gmt":"2018-06-11T06:00:52","guid":{"rendered":"https:\/\/www.gravityforms.com\/?p=12544"},"modified":"2018-06-08T20:02:10","modified_gmt":"2018-06-08T20:02:10","slug":"multi-page-form-gravity-forms","status":"publish","type":"post","link":"https:\/\/www.gravityforms.com\/multi-page-form-gravity-forms\/","title":{"rendered":"Mastering the Multi-Page Form With Gravity Forms"},"content":{"rendered":"\"Multi-page\r\n\r\nAll forms are not created equal.\r\n\r\nEach form has a distinct purpose and intended use, which means that form design plays an important role in how well forms convert.\r\n\r\nShort email opt-in forms \u2014 that only ask for a name and email, or just an email \u2014 are often higher converting<\/a> than longer forms, for example. But in some cases, longer forms are actually preferable.\r\n\r\nThat\u2019s where the multi-page (also known as the multi-step) form comes in.\r\n\r\nWhen more information is needed, a multi-page form can improve conversion rates while still allowing you to ask as many questions as needed.\r\n\r\nHere\u2019s why multi-page forms work so well and how you can use them to your advantage.\r\n\r\n\r\n\r\n[content_upgrade cu_id=\"12543\"]Free Download: How to Maximize Conversions for Multi-Page Forms[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]\r\n

Why Multi-Page Forms Work for Conversions<\/h2>\r\nMulti-page forms are forms with multiple questions (more than 2) that are broken up by separate pages or sections.\r\n\r\nHere\u2019s an example of a simple, two-step form for Quickbase's<\/a> free trial sign-up:\r\n\r\n\"Multi-page\r\n\r\n\"Multi-page\r\n\r\n\"Multi-page\r\n\r\nThe purpose of a multi-page form is to quickly and easily collect additional information outside of of a name and email.\r\n\r\nWhile multi-page forms are most often seen for things like online checkout processes, they can also be used for opt-ins (like Quickbase\u2019s free trial), surveys, or other types of forms.\r\n\r\nAccording to Instapage Founder & CEO Tyson Quick<\/a>, breaking down longer forms into multiple steps reduces \u201cpsychological friction and [encourages users] to engage more with your brand.\u201d\r\n\r\nBeyond that, multi-page forms can also be great for conversions compared to one-step forms.\r\n\r\nIn one case study of an astroturf company's single-page versus multi-page form, their multi-page form saw 214% uplift in leads<\/a> when they broke down their form into multiple sections.\r\n\r\nThey reduce the first impression of long forms, as well as allow you to ask sensitive questions (email addresses, payment information, etc.) closer to the end of the form rather than at the beginning.\r\n\r\nThis reduces overwhelm for users, making them more likely to complete the form, which results in higher conversion rates.\r\n\r\nIn situations where you need more information from your users without overwhelming them, multi-page forms are the perfect solution.\r\n\r\nThat is, if you design them correctly.\r\n

How to Design High Converting Multi-Page Forms<\/h2>\r\nDesigning a high-converting, multi-page form comes down to understanding how form elements work together to create a user-friendly experience.\r\n\r\nThere are typically three or four \u201csteps\u201d to any multi-page form:\r\n
    \r\n \t
  1. The initial page \u2014 This is where you gather basic information, such as name and\/or email address.<\/li>\r\n \t
  2. The second page \u2014 This is where you add additional questions to collect more information such as a phone number, educational or career details, age, gender, etc.<\/li>\r\n \t
  3. The payment page (optional) \u2014 This is where payment and shipping information is included, if applicable.<\/li>\r\n \t
  4. The confirmation page \u2014 This page signals to the user that the form was accepted and can also be used to give out further instructions or provide clarification.<\/li>\r\n<\/ol>\r\nSome checkout forms may be more complex than this.\r\n\r\nHere\u2019s an example<\/a> of a more complicated multi-page checkout form that includes separate sections for shipping and payment details, as well as a \u201creview order\u201d page and another confirmation page (not visible in the progress bar):\r\n\r\n\"Multi-page\r\n\r\nThis form does a few things right when it comes to multi-page form design:\r\n